Tuesday, 20 October 2009

Production Treatment



PROGRAMME: 'Operate' by Peaches

DURATION: 3:29

AUDIENCE: The main target audience is for teenagers to young adults. Although there is nothing to explicit in the music video, it uses connotations of torture and death, which arent suitable themes for young children. We followed the ideas of feminist views, the video would mainly attracted females rather than males as the women are the protagonists and are more superior to the males, This also creating more of a niche audience as it more specific to the individual.

RESUME: A cult of teenage girls take on revenge to male characters for unknown reasons. The characters subvert the stereotype of a passive woman, by being more superior to the males, through torture and lack of feminity. To emphasise the stereotype we used Barbie dolls. The Barbie doll is seen to be feminine, passive and the appearance of the ‘perfect girl.’ We contradict this by changing the appearance through hair and make up, creating a more masculine and original look. Also by having the Barbies torture the male dolls. The male dolls are action men, another common known toy which represents the masculine and strong male, which in our video these dolls are seen looking timid, hanging partially naked by the legs.

SUGGESTED ELEMENTS:Extravagant make up and costumes to subvert a female stereotype, creating a dominant and threatening appearance of the girls.

Animals; Tarantula and snakes to connote the dominance and power of the characters, also signifies the thriller genre of the video.

Dolls; Barbie dolls and Action Men to re-act the characters action in stop motion.

Lots of female actors to emphasise the cult and dominance of women.

RECORDING DAYS:
5-6 weeks.
Performance
Stop Motion
Group Scene
Indivdual scenes (4 scenes)

BUDGET ESTIMATE:
Costumes
Dolls
Guitar

As most of the products seen are bought in charity shops and carboots the total estimate would be £20-£25

Lyrics to Operate by Peaches

(Collectively as a group we all decided to feature in the video ourselves so as a result we all have agreed to split the song to a verse each, equiling a section of the song for ecch of us to 'sing.' So I added a key, so it is clear who is singing what verse.)
Key- Jade, Molly, Aduki, Beki, All.
Peaches - Operate

Yeah, yeah, yeah
Uhh
It seems to me so strange
Check wallet for his name
His face is in the muck
I think his zippers stuck
He is perfect for me
To practice surgery
When blood coagulates
Its time to operate
Just keep it going
Just keep it going
Just keep it going
He’s not dead, he’s gonna live
He’s not dead, he’s gonna live
I see his eyes rolling back in his head
He’s not dead, he’s gonna live
He’s not dead, he’s gonna live
I see his eyes rolling back in his head
He’s not dead, he’s gonna live
He’s not dead, he’s gonna live
I see his eyes rolling back in his head
He’s not dead, he’s gonna live
He’s not dead, he’s gonna live
I see his eyes rolling back in his head
Come on let’s take him home
I think I heard him groan
Hold on or he will sink
Just keep it going
You say you're done but I know you can fake it
I can take it!
Just keep it going
Just keep it going
Just keep it going
He’s not dead, he’s gonna live
He’s not dead, he’s gonna live
I see his eyes rolling back in his head
He’s not dead, he’s gonna live
He’s not dead, he’s gonna live
I see his eyes rolling back in his head,
He’s not dead, he’s gonna live,
He’s not dead, he’s gonna live
I see his eyes rolling back in his head
He’s not dead, he’s gonna live
He’s not dead, he’s gonna live
I see his eyes rolling back in his head
In his head (Keep it going)
In his head (Just keep it)
In his head (Keep it going)
In his head (Just keep it going)
In his head (Keep it going)
In his head (Just keep it going)
In his head (Keep it going)
In his head (Just keep it going)
Keep it going
Just keep it going
Just keep it going
Just keep it going
Just keep it going

Initial Ideas

These are the songs that we originally discussed to make have as the music for our music video. We choose our songs carefully as we wished to stick to a similar genre and didn’t want to wade away from that genre. We choose the genre of rock/ metal music and these are the songs that were relevant to the genre we wished to do. We also wanted to choose a song that didn’t really have a storyline so we could choose what to film and not have to stick to a specific storyline.

- Dreams by The Cranberries
- Operate by Peaches
- Rebel Girl by Bikini Kill
- Dismissed by Uffy
- Mob Scene by Marilyn Manson
- Elephant Woman by Blond Red Head

We discussed and listened to our options over a few lessons as we all wanted to be sure on our choice as we knew that once we choose we couldn’t change so we wanted to make sure it would be a song that we would like. After a few lessons of talking we decided to narrow it down to the song Operate by
Peaches.

Music video elements and storyline

Now we have collectively decided on a song, we have began to come up with some ideas on the
style of the video and some elements we wish to include in it.
The song has a very dark feeling and the genre is; ectroclash, dance punk and glam rock. This provoked us into including dark and possibly sinister elements within the video.

An example of some of the lyircs of the song are;

'He is perfect for me
to practice surgery.
One look coagulates
It's time to operate.'

The song is performed by a female artist and the lyircs indicate a possible femenist perespective and are shown through metaphorical language.

Based on the feeling and lyrics of the song, the basic storyline of our video will include....

  • An obscene female group or 'cult'
  • Stop motion of barbie dolls (idea taken from album art work) (dolls will imitate female character's sedistic actions)
  • "Torture" of male characters to relate to femenist element

The idea of using barbie dolls within our video is to highlight the typical representation often assocated with women. As the artist of the song is a femanist and the lyrics of the song reflect this, we agreed that by including this idea it will present the theme in a contrasting and ironic way.