Editing

Once we had all the raw footage we needed, we began the editing process.
We wanted the footage to match the dark sound and style of the music, so we added effects which would work well with this, e.g. black and white and abstract distortion effects such as 'earthquake' which looks as though the shot is shaking. Also, to fit the constant change in tempo, we changed the timing of the shot to make it appear as though it moved faster or slower, which worked well.

When it came to cutting the shots, we focused on correctly matching the lip sync with the song and having a variety of footage and location in each shot, in order to create an abstract look and stop the video from appearing boring. For example, instead of having a long section of the song focused around one person or section of footage, we mixed it up a lot. We also aimed for the cuts to fit in with the timing of the song; to keep a steady flow throughout the song. It should also be noted that we deliberatley did not use any special cross fades between cuts, but chose to keep it simple instead. Without doing this, we were still able to keep the cuts clean and precise and we felt using anything more would have overcrowded the video with effects.

Finally, to add to the over all abstract/exentric feel of the video, we edited the imagery, adding high contrast in some sections, but also tried to keep it looking dark and sinister. We also kept to the idea of having each verse sung by individual people and during the chorus we used footage from our group performance, to add a proffessional element to the video.