After completing our video, we took into careful consideration the type of Advert and Cd cover we needed to create and thought about how we would relate these to the style and genre of the video. We wanted the front cover of the Cd to have an immediate impression on the viewer of what the song represents and to clearly show the sinister nature of it. Like a lot of real Cd covers, we used photographic imagery of ourselves (as the performers in the video) of the front side of the cover. We kept in the same character as we did in the video itself, in order to keep a clear connection between the cover and song, and edited the images to make them look darker and intimidating, by using photoshop. Also, to maintain the idea of being original in our work, we presented the title in a way other than just placing the text on the cover. Instead, we each held up a white board and then later added the text onto it, making it look as though it was already on the boards, and eventually, the overall image was successful in that it looked as though the images of us were 'mug shots', and this was meant to link in with the fierce female characters of the video.
Once we had agreed on our imagery for the Cd cover, we then looked at several real ones, to help guide us in making our own appear proffessional. We looked at the examples in great detail and imitated the small texts, logos and bar code precisely and then added them to the cover to create a realistic outcome.
We then moved on to the magazine advertisement. We also wanted this to look proffesional, so made sure we kept the same font on both the advert and Cd cover. We used a still frame from our video as the image for the advert and deliberatley chose one which linked in with the title of the song 'Operate', and again we stook to dark tones to reflect the darkness of the song. We carefully added ratings from music magazines and release dates for the album and single, in order to create a smooth and proffesional looking advertisement.
Tuesday, 15 December 2009
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